From the moment her six-year-old feet took their first tentative steps in rhythm, Katya Virshilas was destined to glide across the grand ballrooms of the world.

Her journey, infused with graceful twirls and ambitious leaps, transcended the dance floors of her childhood and catapulted her onto the global stage. As a former Canadian National Ballroom Champion, her poise and artistry illuminated the sets of hit TV shows like 'Strictly Come Dancing' and films such as 'Take The Lead', where she danced alongside stars like Antonio Banderas. But it was not until she embraced the role of a mother and moved to the bustling cityscape of Hong Kong that her true vision came into focus. In this city, where tradition often danced in step with modernity, Katya, with her husband by her side, spun her lifelong passion into a new beat, founding BallroomBees—a dance initiative that would challenge norms, celebrate inclusivity, and open the world of dance to every child, footsteps echoing with the promise of empowerment and joy.

The Challenge

In the bustling city of Hong Kong, amidst a competitive dance education landscape, Katya Virshilas encountered a world steeped in tradition and conformity. Her journey was not just about teaching dance but revolutionizing it. “Confronted with a world of ballet dominated by pink tutus and a serious, expensive ballroom scene, I, without an MBA or business school background, was driven by a determination to challenge the status quo, leading to the expansion of 23 locations,” Katya reflects.

Her challenge was twofold. Not only did she face the daunting task of entering a field traditionally gendered and exclusive, but she also lacked formal business education. “Starting a business without an MBA or business education was daunting, but it was a challenge I was ready to embrace,” she states. This lack of a business background, however, did not deter her. Instead, it fueled her ambition. Katya’s vision was clear: to create a welcoming, inclusive dance program that defied the norms.

"The ability of women in Hong Kong to balance an array of responsibilities has been a profound source of inspiration to me."

Katya’s determination to build something unique in the dance world was not just about teaching steps; it was about crafting a space where everyone could find their rhythm. Yet, establishing a brand identity in the competitive market was another significant hurdle. "My days are spent persuading educational leaders of the imperative need to incorporate our programs into their schools."

“The success of our company can be attributed to our branding,” Katya notes, emphasizing the importance of a strong, recognizable brand. This was a critical aspect of her business strategy, and she approached it with the same determination that characterized her dance career. “Our brand is strong, and although we've evolved through several logos, a key aspect of starting a business is strategizing its future marketability.”

“Our program stands out as one of the few that ensures children with disabilities can still engage fully in our classes.”

This vision was inclusive and bold, catering to all children, regardless of gender or ability. She proudly states, “Music naturally compels us to move when we feel the beat; it is for everyone.”

The Solution

BallroomBees. This unique dance school stands apart in its commitment to inclusivity, developmental benefits, and fun, offering a refreshing contrast to traditional, gender-specific dance programs. “BallroomBees sets itself apart because, unlike other dance schools in Hong Kong, which primarily target girls, we began with a different vision,” Katya explains, emphasizing the school's unique approach.

"Dance transcends mere performance; it is a sport that welcomes everyone and demands intense physicality. I remind the boys that the best football players often excel due to their dance-influenced footwork, like salsa, which enhances their coordination and agility."

The program's design is thoughtfully crafted to be gender-neutral, appealing, and accessible to a wide demographic of children. Katya’s choice of branding reflects this inclusive ethos. “The inspiration behind BallroomBees' black and yellow branding was to choose a color scheme that is gender-neutral,” she states, showcasing her commitment to making dance an inclusive experience for all children.

In the face of the COVID-19 pandemic, BallroomBees demonstrated remarkable adaptability, focusing on children's physical and mental well-being during a time when traditional modes of learning and play were disrupted. “During the COVID years, children missed out on crucial playtime for three years, leading to underdeveloped muscles necessary for movement,” Katya notes, highlighting the importance of physical activity in her program.

“Despite the hardships, I never imagined COVID would catalyze the growth of my business. Embracing the challenge was integral to the unique vision and differentiation of BallroomBees, particularly in a Hong Kong market that caters predominantly to girls,” she reflects on the adaptive journey during the pandemic.

In creating BallroomBees, Katya Virshilas has not only provided a solution to her challenges but also redefined what a dance school can be. It's a place where the rhythm of dance meets the heartbeat of inclusivity, fostering a new generation of dancers who embrace diversity and joy in every step.

Connect, Inspire, and Empower

The journey of BallroomBees from idea to a successful enterprise is a tale of vision and resilience. “As a professional ballroom dancer, choreographer, actress, and now CEO, my dance journey began at the age of six,” she reflects. This journey has seen her leveraging her diverse background in the arts to challenge the traditional dance school model and establish a more inclusive, dynamic approach to dance education.

The positive impact of BallroomBees resonates deeply within the community. The program has garnered acclaim not just for its exceptional dance training, but for its role in fostering confidence, talent, and a nurturing environment. “I'm committed to ensuring that children don't face bullying due to their circumstances,” Katya states. This commitment has made her work more than just average; she has created a haven where children can grow, express themselves, and find joy in movement, regardless of their background or abilities.

Looking forward, Katya's vision for BallroomBees is ambitious and far-reaching. “Working on developing programs for children under three years old, we've tailored activities to what they can and cannot do,” she reveals, indicating her plans for expanding the program's reach and impact. Her leadership and passion promise to continue driving BallroomBees forward, shaping it into a beacon of inspiration and joy for generations to come.

Text: Jeremy Chapnick

Photos: Katya Virshilas

JESSICA Magazine 2024